MEDUSAFY2026–27 Marketing Strategy · Planning Tool

Required Marketing Spend Calculator

Works the Aug–Dec 2026 proposal funnel in reverse: set the revenue goal, and the model computes the monthly budget required to reach it.

Revenue Goal
$600,000
Annualized billing value of clients closed from this program
5 months
Client Economics
$5,500
$66,000 annualized per RCM client
$2,500
$30,000 annualized per credentialing client
35%
Proposal models ~33–40% of in-window closes as RCM; credentialing closes faster
Funnel Performance
$250
Benchmark Appendix: expected $220–285, conservative $360–450 blended
14%
Proposal range: 12–16%
27.5%
Proposal assumption: 25–30%
Budget Structure
66%
Remainder funds content, webinars, nurture, and proof (proposal: 66/34)
10%
Spending beyond current levels typically raises blended CPL as cheaper inventory saturates
Required marketing spend
$33,900 / month
$169,400 over 5 months to reach $600,000 in new annual billable revenue — media $22,400/mo · program layer $11,500/mo
2.6×
current $13,000/mo proposal
3.5×
first-year revenue vs. program cost
$42,600
annual revenue per closed client (blended)
How the target works backward
Revenue target
$600,000
÷ $42,600 blended annual value per client
Clients to close
14.1
≈ 5 RCM ($5,500/mo) + 9 credentialing ($2,500/mo) · ÷ 27.5% close rate
Sales opportunities
51.2
÷ 14% MQL-to-opportunity rate
Marketing-qualified leads
366
× $275 effective CPL ($250 + 10% scale premium)
Media spend required
$100,600
÷ 4.5 effective media months (first month at half yield) ÷ 66% media share
Total monthly budget
$33,900 / month
74 MQLs and ~2.8 closes needed per month on average
Scale check: this is 2.6× the current proposal
Budgets beyond roughly 2× the $13K baseline generally can't be absorbed by the same two campaigns — reaching this spend efficiently means adding keyword sets, opening the eye care vertical, layering retargeting and ABM, or phasing up over 2–3 months. Consider raising the CPL premium slider to 15–25% to stress-test the answer.
Assumptions mirror the Marketing Spend Proposal (Aug–Dec 2026) and Benchmark Appendix. Revenue is annualized billing of closed clients and excludes credentialing-to-RCM conversion upside (~$3,000/mo per converted client). Directional planning model — validate against actual campaign data.